000 02910nas|a2200385 i 4500
005 20260817162324.0
008 290296s1995 th uu m rtt 00| a1eng d
035 _a.b11425350
099 9 _aAIT RSPR no. SM-95-70
100 0 _aVuong Duc Hoang Quan
245 1 3 _aAn analysis of customer behavior of trading companies for import-export commodity inspection services in Vietnam :
_ba users' survey
260 _aBangkok :
_bAsian Institute of Technology,
_c1995
300 _a163 leaves :
_bill.
490 1 _aResearch studies project report ;
_vno. SM-95-70
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration.
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995
520 _aAs the country moves from a highly controlled economy to an economy characterized by more aggressive competition, pervasive uncertainty, and unlimited opportunity, Vietnamese inspection organizations have to change the way they do business. Driving this change, apart from other reasons, is the realization of inspection organizations as service providers. Understanding what and how consumers want and need becomes urgent for all the persons who are in or tend to plunge themselves into this emerging industry in Vietnam. Based on the analysis of data, especially the primary data obtained through a survey conducted during two months April and May, 1995 on 17 Vietnamese and foreign trading enterprises located mainly in Hochiminh City, this research attempts to develop a customer purchase pattern for the Vietnamese inspection services. Some general recommendations for the inspection services marketing mix for Vietnamese inspection organizations and for its leader - The Vietnam Superintendent and Inspection Company - have also been devised with the most sincere hope of the author that they might be made use of.
650 1 0 _aMarketing
_xVietnam
700 1 _aJohri, Lalit M.,
_eChairperson
700 1 _aBumbacher, Urs,
_eExamination committee
700 1 _aDo, Ba Khang,
_eExamination Committee
710 2 _aThe Government of France,
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-95-70
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B15898
907 _a.b11425350
_bmnait
_cv
902 _a240404
998 _b0
_c960229
_dm
_ea
_fv
_g3
945 _lmnait
945 _lmnarc
942 _c22
942 _c40
909 _aBarcode : 30050120598320
_bCREATED : 2012-09-11
_cRECORD # : i12715190
_dLPATRON : 0
_eLCHKIN : -
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 0
_jTOT RENEW : 0
909 _aBarcode : 30050160103783
_bCREATED : 2016-04-22
_cRECORD # : i12950257
_dLPATRON : 0
_eLCHKIN : -
_f# RENEWALS : 0
_g# OVERDUE : 0
_hIUSE3 : 0
_iTOT CHKOUT : 0
_jTOT RENEW : 0
999 _c4675
_d4675