000			04039nas|a2200433 i 4500
005			20260818114343.0
008			021014s2002 th uu m rtt 00| a1eng d
035			_a.b11868363
099		9	_aAIT RSPR no. SM-02-18
100	0		_aSaisom Leemayuwattananon
245	1	0	_aFormulation of marketing strategy for industrial products : _ba case study on Yontrakarn Metal Work Co., Ltd.
260			_aBangkok : _bAsian Institute of Technology, _c2002
300			_a24-119 leaves
490	1		_aResearch studies project report ; _vno. SM-02-18
500			_aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502			_aResearch report (M.Sc.) - Asian Institute of Technology, 2002
520			_aThe contribution in which Thai Small and Medium Enterprises toward the country econoy are vast, extensive assistances from government agencies, authorities to help them promote their trade proven to partly accomplished the succession. It is time for SMEs start to observe, investigate, monitor themselve in order to strategically position their company through a careful study on every business related aspects. In an area relates to marketing, which is considered to play as one an important role in promoting business opportunities among the SMEs. This research has therefore been catTied out in order to assist this particular SME to identify its environment, potential market, analysis of that potential market as well as a set of marketing strategies which are recommended in order to achieve a preliminary studies. Although government agencies cliam to provide the extensive assistances and treatments to promote and encourage Thai SMEs, considering the access to these helpful actions among SMEs in the real world found to be relatively difficult. It is extremely difficult for company who has limited accesses, knowledges and most frequently issues relate to languages have obstruct the potential growths to all parties. In this research study, Vietnam are identified as the place for firm's potential growth by looking at the economic outlook of its country. A positive prospect toward fisheries industry provide an opportunity for this patiicular business to expand their business further for industrial marketing. The company target for industrial customer, segment who play differently from a consumer market. A careful understnading about the concept is needed, in order to learn through all aspect relate nature, behaviour, segments which each type of them is associated with. The set of recommendations are believed to provide the company potential opportunities to primarily direct firm ahead for the attempt to expand in potential market.
650	1	0	_aMarketing _xManagement
650	1	0	_aProduct management
650	1	0	_aStrategic planning
700	1		_aTocquer, Gerard A., _eChairperson
700	0		_aSununta Siengthai, _eExamination Committee
700	1		_aBechter, Clemens, _eExamination Committee
710	2		_aAsian Institute of Technology in Partial, _eScholarship donor
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. SM-02-18
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B07477
907			_a.b11868363 _bmnait _cu
902			_a240426
998			_b0 _c021014 _dm _ea _fu _g2
945			_lmnait
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