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008 100703s2009 th uu|m rtt 0| a1eng d
035 _a.b12079595
099 9 _aAIT Proj. no.SM-09-04
100 1 _aShah, Shristi
245 1 3 _aAn analysis of IT consultancy & entry strategy in Norwegian market :
_bthe case of start-up company
260 _aPathum Thani, Thailand :
_bAsian Institute of Technology,
_c2009
300 _a31, [3] leaves :
_bill.
490 1 _aProject ;
_vno.SM-09-04
500 _aA project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aProject (M.B.A.) - Asian Institute of Technology, 2009
520 _aGlobalization of business, focus on core competencies. TEO as software development company shall provide software development competencies to their ideal customer. Ideal customers are small-medium enterprises (SME) and particular Independent Software Vendor (lSV). TEO uniqueness is their software development approach is that they turn globalization in empowering software development strategy for smaller business which can benefits in development capacity.TEO mission is to have their sales office in multiple locations to provide different value proposition to their customer. TEO is looking forward for Norwegian market. After analyzing a lot it can be seen that TEO should enter Norwegian market, looking through market size there Norway is growing every year in terms of SME's and ICT sector and the demand is also very high for IT consultant and the maximum turnover of Norwegian economy is by SMEs. Even seeing the legal and political scenario it is stable. Even seeing the competitors' part though there are lots of competitors, there is still demand ofIT consultant and IT professionals, and Norway is still lagging behind in terms of ICT sector. Entering only is not the solution to do marketing is also very essential, creating value and pricing. TEO should have good organization structure. Though there is certain risk for TEO to enter Norwegian market but another name of business is risk and TEO can overcome the risk and have successful office setup in Norway
650 0 _aInformation technology
_xMarketing
_zNorway
700 0 _aDonyaprueth Krairit,
_eChairperson
700 1 _aKauranen,�Ilkka,
_eExamination Committee
700 0 _aSununta Siengthai,
_eExamination Committee
710 2 _aAustrian Development Agency,
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tProject ;
_vno.SM-09-04
856 _3Full-Text
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