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008 041119s2004 th uzm rtt 00| a1eng d
035 _a.b11948620
099 9 _aAIT RSPR no.SM-04-09
100 0 _aWannee Kriangsakcharoen
245 1 4 _aThe future direction of the hotel and resort spa industry in Thailand
260 _aPathum Thani, Thailand :
_bAsian Institute of Technology,
_c2004
300 _a61 leaves
490 1 _aResearch studies project report ;
_vno. SM-04-09
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aResearch report (M.Sc.) - Asian Institute of Technology, 2004
520 _aThe purpose of this research is three-fold. The first objective is to study the current situation of hotel and res01t spa indushy in Thailand. The second objective is to conduct SWOT analysis of the hotel and resort spa indushy in Thailand. The final objective is to provide recommendations to the hotel and resort spa indushy in Thailand by interviewing hotel or resort spa managers and gathe1ing through books, newspapers, articles and websites of various public and private institutions. From this research we found that most of spa indushy pa1ticularly hotel and resort spa is leading the future growth of the spa indushy in Thailand. It is remarkable that luxurious hotels and resorts have added spa facilities to upgrade hotel and res01t service as well as ath·act more foreign visitors and boost customer's spending. The future direction of hotel and resort spa in Thailand will be discussed into two ways: positive h·ends and negative h·ends. For positive trend, the hotel and resort spa indushy in Thailand will have a double growth in next four to five years. However, unless there is standardized practice or official guideline with law enforcement for spa indushy in Thailand, service providers are not obliged to improve service standards. This could be haimful to spa industiy and future growth may not be promising. Results of the study can provide useful infom1ation to government, tourism bureau, and other local authority for planning and developing hotel and resort spa destination in Thailand in an effective and efficient way.
650 0 _aResorts
_zThailand
650 0 _aHotels
_zThailand
700 1 _aTang, John C.S.,
_eChairperson
700 0 _aSununta Siengthai,
_eExamination Committee
700 0 _aSingha Chiamsiri,
_eExamination committee
710 2 _aRTG Fellowships,
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-04-09
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B08689
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