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005			20260817162404.0
008			241003s20209999th a ms tm 000 eng d
035			_a.b12436884
099			_aAIT Thesis no.AB-20-04
100	0		_aRatchaneevan Manawongpibul
245	1	3	_aAn analysis of marketing channel choice by durian farmers in Yala province, Southern Thailand
260			_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2020
300			_a77 leaves : _bill. + _e1online resource
490	1		_aThesis ; _vno. AB-20-04
500			_aA Thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management in Agribusiness Management
502			_aThesis (M. Am.) - Asian Institute of Technology, 2020
520			_aYala Province is located in the southernmost part of Thailand covering mainly mountains and forests, where most of the populations are farmers. Durian is one of the fruit crops that play an important role in Yala city. Traders come for business in this area during the durian season, and farmers have an opportunity to make a marketing channel choice. However, there are factors which influence durian famers{u201F} decision on the marketing channel choice based on environmental conditions and farmers{u201F} lack of knowledge on marketing their products. This study aimed to analyze factors influencing durian farmers{u201F} selection of the marketing channel among local collectors, collectors from other provinces, and exporters, in Yala province. The data were collected from 142 durian farmers in two districts which are the largest durian producing districts, and the multinomial logit analysis was used to determine the factors influencing farmers{u201F} decisions on marketing channels. Weighted average index (WAI) was used to rank priority of five activities which durian farmers expected to improve in order to gain more benefit to them.Exporter was the prevailing marketing channel in the study area. The result of multinomial logit analysis revealed that gender, experience in durian production, distance to markets had positive influences on the choice of collector from other province. In addition, number of family laborers and transportation cost had positive influences on the choice of exporter. In contrast, the number of family laborers, the use of mobile phones and transportation cost had negative influences on the choice of collector from other province. Moreover, gender, education, experience in durian cultivation, watching of agricultural program and agreement contract with marketing channels had negative influences on the choice of exporter. The result of WAI analysis disclosed that the effective irrigation system was the first priority which durian farmers would obtain higher benefit to increase their production. The recommendations were provided, especially to government institution, for assisting durian farmers to strengthen their marketing knowledge.
650		0	_aMarketing channels
650		0	_aDurians _zThailand
700	1		_aDatta, Avishek, _eChairperson
700	0		_aLoc, Thai Nguyen, _eExamination Committee
700	0		_aVimolwan Yukongdi, _eExamination Committee
700	1		_aTsusaka, Takuji, _eExamination Committee
710	2		_aMinistry of Agriculture and Cooperatives (MOAC), Thailand, _eScholarship Donor
710	2		_aAIT Fellowship, _eScholarship Donor
810	2		_aAsian Institute of Technology. _tThesis ; _vno. AB-20-04
856	4	0	_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B21527
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