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008 121095s1993 th uu m rtt 00| a1eng d
035 _a.b10082827
099 9 _aAIT RSPR no. SM-93-31
100 0 _aAdi Kuswanto
245 1 0 _aAnalysis of the structure of the tyre industry and the competitive advantage of Intirub Co., Ltd in Indonesia
260 _aBangkok :
_bAsian Institute of Technology,
_c1993
300 _a61 leaves :
_bill.
490 1 _aResearch studies project report ;
_vno. SM-93-31
500 _aA research study submitted in partial of the requirement for the degree of Master of Business Administration.
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1993
520 _aThe tyre industry in Indollesia is interesting to analyze, as supply cotulitiotls are challgillg rapidly. There are currelltly sevell tyre compallies atul there will be two new entrallts in 1994. At the same time, four ofthe largest compallies will illcrease their capacity. Given the large excess supply of tyres already in Indotlesia, these new developmellts will further exacerbate the supply problem. By considering the itlcrease of population, and illcome, particularly ill Jakarta, in the future demand of cars will illcrease as well as demand of tyres. On the other hatul, demand of tyres ill replacemellt market will illcrease cumulatively. In auxiliary material suppliers particularly syllthetic rubber, there will be some new elltrants which will change their bargaining power. Fonnerly, tyre companies have had dependence on foreign suppliers. In line with its evolution, the tyre structure will change, because its detenllinallts will change as well. As there are many tyre compallies, compe- tition will be fiercer. Each compally not only compete amollg them, but agaillst buyers, suppliers' power, flew entrants atul substitute as well, if available. These five forces are detem1ina1zts whether industry is attractive or not. This study analyzes the structure ofthe tyre itulustry in Itulonesia, presents the perfomzance of intirub based on its curretlt strategy a1ul 11zarket segmentation, and we propose another approach to segmellt tire markets/buyers. We will present some conclusions.
650 0 _aTire industry
_xIndonesia
700 0 _aAtipol Bhanich Supapol,
_eChairperson
700 1 _aHertzberg, Ellen,
_eExamination committee
700 1 _aSwierczek, F.W.,
_eExamination Committee
710 2 _aOTO Bappensas,
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-93-31
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B16124
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