000			03025nas a2200409 a 4500
005			20260818132538.0
008			161108s2012 th uu|m rtt 0| a1eng d
035			_a.b12173599
099		9	_aAIT RSPR no.SM-12-06
100	0		_aPhattaraphon Phongchartwut
245	1	0	_aGreen marketing : _bthe effectiveness of the green production process and green cause campaigns
260			_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2012
300			_a101 p. : _bill.
490	1		_aResearch studies project report ; _vno. SM-12-06
500			_aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration.
502			_aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2012
520			_a"Go ing Green" is the highly popular trend of business in present owing to the rapidly change of environment around the world that almost countries begin to do many things so as to protect the earth by a movement in several activities, for example, 60 Earth Hour, a global event organized by WWF invite people turn off the non - essential lights and other electrical appliances for 60 minutes to rest the earth making people turn to be an eco - friendly. Many companies launch a campaign of green in order to be a good fir m{u2019}s image and aspire to add value of their brand that may affect to their price and position in the market. Our finding uses an experimental questionnaire - based survey to examine consumers{u2019} response toward green strategy in both green product and green cam paign and compare the effectiveness by procedures. Moreover, we explore how the green strategy enhances firm{u2019}s core competency.
500			_aSubmitted in partial fulfillment of the requirements for the degree of Master of Business Administration
650		0	_aGreen marketing _zThailand
700	1		_aFerguson, David, _eExamination Committee
700	0		_aSununta Siengthai, _eExamination Committee
700	1		_aZee, Rian Beise, _eChairperson
710	2		_aThailand (HM King), _eScholarship donor
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. SM-12-06
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B01620
907			_a.b12173599 _bmnait _cm
902			_a240405
998			_b0 _c161108 _dm _ea _fm _g0
962			_a000:001:PDF:b1217359:002741:0:0:0:0:0:0 _tAbstract--AIT RSPR no.SM-12-06 _vn
945			_lmnait
945			_lmnarc
942			_c20
942			_c40
909			_aBarcode : 30050120390405 _bCREATED : 2016-08-11 _cRECORD # : i13059178 _dLPATRON : 0 _eLCHKIN : - _f# RENEWALS : 0 _g# OVERDUE : 0 _hIUSE3 : 2 _iTOT CHKOUT : 0 _jTOT RENEW : 0
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