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035 _a.b10347847
099 9 _aAIT Thesis no. 1157
100 1 _aHaider, Syed Waqar
245 1 0 _aImpact of a prospective innovation on the technological substitution process
260 _aBangkok :
_bAsian Institute of Technology,
_c1976
300 _a66 p.
490 1 _aThesis ;
_vno. 1157
500 _aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand
502 _aThesis (M.Eng.) - Asian Institute of Technology, 1976
520 _aThis study deal s with evaluating the impact of a prospective innovation on the technological substitution process between two products already in the market. Primarily , this research takes into account the technology-based consumer goods which are of durable nature. Seven factors of consumer behaviour are considered and a System Dynamics model constructed on the basis of the cause- effect relationships . These factors are: Price, Physical Appearance/Packaging/Display, Emotional, Technological, Economic motives of the buyers, Promotion and the Brand Loyalty towards the new product. Sensitivity analysis is also carried out to identify those factors which have a major impact upon the substitution rate . On the bas is of this study, it is found that the price of the new product and the brand loyal ty towards t he prospective innovation cause a retardation in the substitution process while the other five factors have little impact. The results obtained from this dynamic modeling were compared with the historical data and a close agreement was observed.
650 0 _aTechnological innovations
650 0 _aSubstitute products
650 0 _aMarketing research
700 1 _aSharif, M. N.,
_eChairperson
700 1 _aPakorn Adulbhan,
_eExamination Committee
700 0 _a Techapun Raengkhum,
_eExamination Committee
710 2 _aGovernment of Netherlands,
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tThesis ;
_vno. 1157
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B23925
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