000			03308nas a2200433 a 4500
005			20260818134358.0
008			230420s2021 th uu m rtt 0| a1eng
035			_a.b1240455x
099		9	_aAIT RSPR no.SM-21-32
100	1		_aBisiaux, Juliette
245	1	4	_aThe impact of Netflix's data collection on its consumer and their satisfaction
300			_a78 leaves : _bill.
490	1		_aResearch studies project report ; _vno. SM-21-32
500			_aA research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration
502			_aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2021
520			_aThis master research study aims at exploring the impact of Netflix data collection of its customer and their satisfaction. Surely, the new giant of the entertainment industry based its competitive advantage on its consumer's data, to build strong content recommendation system and producing original content. As it is supposed to match their taste and increase their satisfaction. However, it has created new consumptions behaviors and to some extent it can have some negative impact on consumers. Then, to know if these new ways of distributing content could really impact positively consumer's satisfaction, had to be deepen. The purpose of this study is to identify if the Netflix recommendation system as well as original content created with data collection impact positively the consumer's satisfaction. A survey was designed thanks to the software Qualtrics which helped to measure customer satisfaction for the two research problems and to answer the hypotheses. The analysis permitted to say that Netflix recommendation system and original content impact positively the consumer satisfaction and thus, data collection for the platform can help them being impactful. Yet, this impact did not seem strong and obvious, especially for the recommendation system.
650		0	_aNetflix (Firm)
650		0	_aConsumer satisfaction
650		0	_aData collection systems
700	1		_aKumar, Prashant, _eChairperson
700	0		_aVimolwan Yukongdi, _eExamination Committee
700	1		_aRansom, Lakeesha K., _eExamination committee
710		2	_aEDHEC Business School, France, _eScholarship Donor
710	2		_aAsian Institute of Technology, _eScholarship Donor
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. SM-21-32
856	4	0	_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B19663
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902			_a250421
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