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008			091111s2009 th uu|m rtt 0| a1eng d
035			_a.b12052747
099		9	_aAIT Thesis no.IM-09-06
100	0		_aVu Lam Chi Nhan
245	1	0	_aInfluencing customer preferences to achieve sales objectives
260			_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2009
300			_a53 p. : _bill. + _e1 online resource
490	1		_aThesis ; _vno. IM-09-06
500			_aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Information Management, School of Engineering and Technology
502			_aThesis (M.Eng.) - Asian Institute of Technology, 2009
520			_aOnline shopping is one of the most popular applications in the Internet. Current online shopping systems usually employ recommendation technologies to assist customers in choosing the best product based on their preferences. However, most of recommendation systems are neutral. They do not have their own utility and only focus on how to effectively elicit the customer{u2019}s preferences, not how to affect them. Recent results in customer behavior and decision analysis research have shown that the customer{u2019}s preferences are actually constructive and thus can be influenced. This thesis works on how to design a self-interested automatic sales agent that can influence the customer{u2019}s preferences to maximize its utility. A general framework for such a capability was proposed and a prototype was built to evaluate the framework. The evaluation results showed that our sales agent can achieve on average higher utility than that of normal recommendation systems while getting the same customer{u2019}s average utility and satisfaction level.
650		0	_aTeleshopping _xCustomer services
700	1		_aHaddawy, Peter, _eChairperson
700	1		_aDo, Ba Khang, _eExamination Committee
700	1		_aDailey, Mathew N., _eExamination Committee
710	2		_aBelgian Technical Cooperation (BTC), Vietnam, _eScholarship donor
810	2		_aAsian Institute of Technology. _tThesis ; _vno. IM-09-06
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B03181
907			_a.b12052747 _bmnait _cu
902			_a240329
998			_b0 _c091111 _dm _ea _fu _g0
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