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008 090420s1993 us uu|m rtt 0| a1eng d
035 _a.b10371333
099 9 _aAIT Thesis no.SM-93-01
100 1 _aFung, Lincy Chuen Nga
245 1 0 _aInternational marketing opportunities for high technology products :
_ba case study of the marketing of Hong Kong's notebook computers in Thailand
260 _aBangkok :
_bAsian Institute of Technology,
_c1993
300 _a152, [64] leaves :
_bill.
490 1 _aAsian Institute of Technology. Thesis ;
_vno. SM-93-01
500 _aA thesis study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Management of Technology, School of Management
502 _aThesis (M.B.A.) - Asian Institute of Technology, 1993
520 _aToday businesses does not only involve buying and selling for the local market, but also for foreign markets. One of the ways to enter the foreign market is through the exporting of goods and services. The process of internationalization created much interest in the area of international marketing. Marketing of high technology products is somewhat different from simple marketing of consumer goods and services. This is mainly due to the dynamic characteristics of high technology that are unpredictable and changes all the time. The short product life cycle creates much uncertainty and risk for the marketer of such products. In order to look into the above mentioned concepts, the case of marketing of Hong Kong's notebook computers in Thailand is being studied. To gain better insights in determining the business and market opportunities, the different envrionmental factors from both sides - Hong Kong and Thailand - and related elements which would affect these opportunities are analyzed through personal interviews with manufacturers in Hong Kong as well as with the existing Thai agents. The appropriate marketing strategies are then formulated as a result.
650 0 _aHigh technology
_xMarketing
650 0 _aComputer input-output equipment
_zThailand
700 1 _aHertzberg, Ellen,
_eChairperson
700 1 _aRamanathan, Krishnamurthy,
_eExamination Committee
700 1 _aSupapol, Atiphol Bhanich,
_eExamination Committee
710 2 _aMarden Family (Hong Kong),
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tThesis ;
_vno. SM-93-01
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B16364
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