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099			_aAIT Internship Report no.AB-23-01
100	1		_aPradhan, Ashesh Kumar
245	1	0	_aApple brandy marketing and production in Tukuche village, Mustang district, Nepal
260			_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2023
300			_a78 leaves : _bill. + _e1online resource
490	1		_aInternship report ; _vno. AB-23-01
500			_aAn internship report submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management in Agribusiness Management
502			_aInternship report (M. Am.) - Asian Institute of Technology, 2023
520			_aThis internship report provides an overview and a comprehensive guide for the marketing and production activities of Tukuche Distillery Pvt Ltd and its signature apple brandy. In terms of marketing significant work was done with the team to perform a SWOT and market analysis of the company. The purpose was to create a brand presence and ultimately increase sales. The SWOT analysis revealed that Tukuche Distillery had a strong brand recognition and reputation with highly experienced distillers catering to a niche market but lacked severely in digital marketing. The analysis discovered opportunities to expand to new market, experiment with product innovation, collaborations, and capitalize on online sales. A market survey conducted revealed consumer preference for smaller bottles (180 to 380ml) was high as compared to larger bottles (750ml). The survey further revealed insight on competitors and brand{u2019}s market position. Thus, based on the research findings a comprehensive digital marketing plan was designed to launch the brand{u2019}s online presence. A product line extension plan for 180ml bottle was developed to cater to consumer demand and increase sales. Lastly, a proposal for a distillery tour to expand brand awareness and increase cash flow was initiated.In terms of production, the author was involved in the step-to-step process of apple brandy production. The process involved harvesting and sorting of apples, grinding, fermentation, distilling the brandy, and finally, bottling and labelling the finished product. An analysis of the production process identified shortcomings in harvesting/sorting of apples, fermentation, and distillation. Possible solutions included: Firstly, for a guaranteed supply of top-grade apples during harvest, a plan to acquire an orchard was recommended. Secondly, to control heat during distillation, gas burners were suggested. Thirdly, to control temperature in the fermentation chamber installing air conditioners was proposed. Lastly, aging in oak barrels to enhance the overall quality of the brandy was advised. Overall, this internship report was documented to provide valuable insights and recommendations into apple brandy production in the Mustang, Nepal, and the marketing of such premium alcohol to the domestic and international markets.
650		0	_aInternet marketing _zNepal
650		0	_aApples _zNepal _xMarketing
700	1		_aZulfiqar, Farhad, _eChairperson
700	1		_aDatta, Avishek, _eExamination Committee
700	1		_aHimanshu, Sushil Kumar, _eExamination Committee
710	2		_aAIT Scholarships, _eScholarship Donor
810	2		_aAsian Institute of Technology. _tInternship report ; _vno. AB-23-01
856	4	0	_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B21476
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909			_aBarcode : - _bCREATED : 2024-04-10 _cRECORD # : i13515536 _dLPATRON : 0 _eLCHKIN : - _f# RENEWALS : 0 _g# OVERDUE : 0 _hIUSE3 : 0 _iTOT CHKOUT : 0 _jTOT RENEW : 0
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