000			03263cas a2200409 a 4500
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008			111005s1991 th uu|m rtt 0| a1eng d
035			_a.b10424283
099		9	_aAIT Thesis no.AE-91-62
100	1		_aNelson, Jane
245	1	0	_aMarketing of pesticide-free vegetables in Bangkok
260			_aBangkok : _bAsian Institute of Technology, _c1991
300			_a73 p. + _e1 online resource
490	1		_aThesis ; _vno. AE-91-62
500			_aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Science
502			_aThesis (M.Sc.) - Asian Institute of Technology, 1991
520			_aThis study investigates, analyses and describes the existence of penetrated and potential markets for pesticide-free vegetables in Bangkok using the Market Systems Research approach. Key informant interviews were used to collect information on the current marketing system for pesticide-free vegetables from producers, wholesalers, retailers and Department of Agriculture officials. A structured consumer survey of vegetable consumers in Bangkok was used to collect personal and household data, information on vegetable and pesticide-free vegetable buying behavior and consumer concerns with pesticide use on vegetables. The results indicate a high degree of awareness and a negative perception of pesticides among vegetable consumers in Bangkok. The penetrated market for pesticide-free vegetables can be categorized as well-educated, young and middle-aged women from middle and upper-income groups. They are willing to compromise on the quality and type of vegetables they purchase, to travel to locations other than where they usually purchase vegetables, and to pay a premium over the price of other available vegetables, in order to purchase pesticide-free vegetables. The potential market can be categorized in the same way as the penetrated market but includes more younger and fewer well-educated consumers. The results also indicate relatively little concern by consumers about the presence of pesticide residues on vegetables labeled as pesticide-free.
650		0	_aVegetables _zThailand _zBangkok _xMarketing
700	1		_aGartner, J.A., _eChairperson
700	0		_aSuthad Setboonsarng, _eExamination Committee
700	1		_aSwierczek, F.W., _eExamination Committee
810	2		_aAsian Institute of Technology. _tThesis ; _vno. AE-91-62
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detailphp?q=B17318
907			_a.b10424283 _bmnait _cs
902			_a240329
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