000			03227nas|a2200433 i 4500
005			20260818154448.0
008			101295s1995 th uu m rtt 00| a1eng d
035			_a.b10424465
099		9	_aAIT RSPR no. SM-95-61
100	0		_aBui Dieu Thu
245	1	0	_aMarketing strategies for a local consulting firm for foreign investors in Vietnam : _bempirical lessons
260			_aBangkok : _bAsian Institute of Technology, _c1995
300			_a98 leaves : _bill.
490	1		_aResearch studies project report ; _vno. SM-95-61
500			_aA research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration.
502			_aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995
520			_aThe most decisive phase of reform in the Vietnamese economy was initiated in 1989. Foreign investment is being actively encouraged. Number of foreign investors coming to the country increases quickly. As a result, many Vietnamese Firms Consulting Foreign Investors (VFCFI) have established to meet high consulting demand. However, the marketing activities in those newly-established VFCFis are extremely poor. This research aims to point out an approach to effective marketing strategies for a VFCFI. Consequently, Strengths Weaknesses Opportunities and Threats (SWOT) analysis have conducted in the selected VFCFis in order to design the marketing strategy. Designing marketing strategy focuses on market segmentation, marketing mix, competitive strategy, strategic client-consultant partnership and organizational strategy. Empirical lessons in designing and implementing marketing strategies in two foreign consulting firms are also discussed in the research. Finally, the recommendations in both macro and micro environment of the consulting industry in Vietnam have being made which enable the VFCFis, especially the selected consulting firms to operate their business effectively.
650		0	_aConsulting firms _xVietnam
650		0	_aInvestments, Foreign _xVietnam
700	1		_aHertzberg, Ellen, _eChairperson
700	1		_aJohri, Lalit M., _eExamination Committee
700	1		_aBumbacher, Urs, _eExamination committee
710	2		_aSwiss Government, _eScholarship donor
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. SM-95-61
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B15889
907			_a.b10424465 _bmnait _cy
902			_a240329
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