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008 011098s1998 th r 000|0 eng d
035 _a.b11724110
099 9 _aAIT RSPR no. SM-98-6
100 0 _aHor Rachna
245 1 2 _aA marketing strategy for LPG in Cambodia :
_ba case study of Total Company
260 _aBangkok :
_bAsian Institute of Technology,
_c1998
300 _a112 p.
490 1 _aResearch studies project report ;
_vno. SM-98-6
500 _aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management
502 _aResearch Studies Project Report (M. Sc.) - Asian Institute of Technology, 1998
520 _aAs the countly moves from a highly controlled economy to an economy characterized by more aggressive competition, pervasive uncertainty, and unlimited opportunity, many companies entered Cambodia and compete fiercely to achieve high share in LPG market one of the most profitable segments in the Cambodian Market This study deals with the development of marketing strategies for TOT AL company regarding their LPG business in Cambodia. Thus, it is necessary to analyze external factors including production and consumption,. competition to identify opportunities and threat in environment in which the company operates. Moreover, the analysis and assessment of business of TOT AL need to discuss to find out its strengths and wealmess, the marketing strategies also are recommended to achieve the marketing objective of the company.
650 0 _aLiquefied petroleum gas
_zCambodia
650 0 _aLiquefied petroleum gas
_xMarketing
700 1 _aSpeece, Mark W.,
_eChairperson
700 1 _aBechter, Clemens,
_eExamination Committee
700 1 _aDang, Giap Van,
_eExamination committee
710 2 _aFrench Governement,
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-98-6
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B12906
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