000			03267nas|a2200433 i 4500
005			20260817163107.0
008			210100s1999 th uu m rtt 00| a1eng d
035			_a.b11773418
099		9	_aAIT RSPR no. SM-99-109
100	0		_aDuong Thi Kim Chung
245	1	0	_aApplying yield management in Vietnamese hotels : _ban exploratory study of Huu Nghi hotel
260			_aBangkok : _bAsian Institute of Technology, _c1999
300			_a49 leaves
490	1		_aResearch studies project report ; _vno. SM-99-109
500			_aA research study submitted in partial fulfillment of the requirement for the degree of Master of Administration, School of Management
502			_aResearch studies project report (M.B.A) - Asian Institute of Technology, 1999
520			_aWhile Vietnamese hotel companies are looking for solutions for the current stagnation, managing revenue is one area that has been paid less attention. The purpose of this study is to explore possibility of appropriately using Yield Management technique to help a domestic hotel increase revenue. Huu nghi hotel, the best hotel in Haiphong has been chosen as a case for the study. First, through a review of literature on the Yield Management and its practical implementation, benefits, conditions and limitations when the techniques are applied in the hotel industry are highlighted. Second, through a problem solving approach involving: (1) understanding the context in which the hotel is operated, goals and constraints (2) investigating of practices relevant to managing and improving revenue in the hotel (3) analyzing the hotel's demand, difficulties in the operating process are pointed out. Finally, a more appropriate segmentation scheme and a pricing proposal are given to help the hotel overcome the difficulties in boosting its revenue.
650		0	_aRevenue management _zVietnam
700	1		_aDo, Ba Khang, _eChairperson
700	1		_aTang, John C.S., _eExamination Committee
700	1		_aStoessel, Hans, _eExamination committee
710	2		_aThe Government of Switzerland, _eScholarship donor
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. SM-99-109
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B12144
907			_a.b11773418 _bmnait _cu
902			_a240421
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