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035 _a.b12410731
099 9 _aAIT Intern Proj. no.SM-20-
100 0 _aThalittiphan Deecharearnrungrueng
245 1 2 _aA new platform of customer relationship management (CRM) for Bangkok smile dental group
260 _aPathum Thani, Thailand :
_bAsian Institute of Technology,
_c2020
300 _a33 leaves :
_bill.
490 1 _aIntern Project;
_vno. SM-20-
500 _aAn Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration
502 _aIntern Project (M.B.A.) - Asian Institute of Technology, 2020
520 _aThis study states the result of intern project that has a main objective to apply knowledges of master business administration (MBA) into real business environment. One Thai Small-Medium Entities (SMEs), Bangkok Smile Dental Group Company 2BSDG3, was chosen. The project will have results basing on BSDG{u2019}s real information, business and environment. However, the intern project would have a specific scope in area of customer relationship management (CRM) and potential recommendations for short-term and long-term improvement would be provided.
650 0 _aCustomer relations
_xManagement
650 0 _aSmall business
_zThailand
_zBangkok
_xManagement
700 1 _aLevermore, Roger,
_eChairperson
700 1 _aBadir, Yuosre F. M.,
_eExamination Committee
700 1 _aRansom, Lakeesha K.,
_eExamination committee
710 2 _aRoyal Thai Government,
_eScholarship Donor
710 2 _aAsian Institute of Technology Fellowships,
_eScholarship Donor
810 2 _aAsian Institute of Technology.
_tIntern Project;
_vno. SM-20-
856 4 0 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B19751
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