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035 _a.b10099384
099 9 _aAIT RSPR no. SM-95-51
100 0 _aTa Tri Nhan
245 1 0 _aAssessment of the demand for consultancy services in Hochiminh city
260 _aBangkok :
_bAsian Institute of Technology,
_c1995
300 _a64 leaves :
_bill.
490 1 _aResearch studies project report ;
_vno. SM-95-51
500 _aA research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration.
502 _aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995
520 _aDoing business in Vietnam today is not as easy as in the past. Fierce competition has exposed companies to many complex problems whose solution requires a wide diversity of skills and knowledge. However, most present consulting firms have turned their backs to the domestic company clients. This leaves an opportunity for the Hochiminh city University of Technology to enter the consultancy market, whose demand side will be investigated thoroughly in this study. This research examines current and future difficulties facing companies. A model is derived to help consultants in diagnose 11sickness11 of a company. This study also investigates the specific demands in each type of consultancy services: the productiontechnology service, the information service and the business & management service. There are two statistical functions delineating the relationship between some characteristics of company and its intentions to buy the production services and the information services. Last but not least, a marketing strategy to enter the market is proposed to H. U. T.
650 0 _aConsulting firms
_zVietnam
_zHo Chi Minh
700 1 _aBumbacher, Urs,
_eChairperson
700 1 _aIgel, Barbara,
_eExamination Committee
700 1 _aDang, Giap Van,
_eExamination committee
710 2 _aGovermnent of Switzerland,
_eScholarship donor
810 2 _aAsian Institute of Technology.
_tResearch studies project report ;
_vno. SM-95-51
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B15535
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