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035 _a.b1185375x
099 9 _aAIT Thesis no. IM-01-08
100 0 _aSiti Nurjayanti
245 1 0 _aAssessment of Web commerce-interface design using self-organizing maps
260 _aBangkok :
_bAsian Institute of Technology,
_c2001
300 _a109 p.
490 1 _aThesis ;
_vno. IM-01-08
500 _aA thesis submitted in partial fulfillment of the requirements for the degree of Master of Science, School of Advanced Technologies
502 _aThesis (M.Sc.) - Asian Institute of Technology, 2001
520 _aDespite the rapid development of the Web as a tool for business, some problems have arisen in accessing the Web. At first impression, the web interface should be well designed based on user needs in order to access effectively and conveniently. Little research has been done on web assessment, especially on web design. There exists a need to develop new approaches to evaluate the Web. Using Self Organizing Map (SOM), is carried out to group Webs, specifically agricultural commerce Web sites according to design similarity. Input data consists of user evaluation produced from a survey of one hundred respondents using nine criteria on web design. The criteria are ease of use, currency, presentation, navigation, assistance, security, page loading, accuracy, and content. The SOM was run with varying parameters to obtain an optimal map and to study the effect of the parameters. The techniques of Web clustering and interpretation of the maps are described in detail. The results illustrate that selected webs are typically user friendly. About 20%-30% of the webs satisfy user needs. Improvements are still needed in some elements, i.e. currency, accuracy, navigation, security, and assistance.
650 1 0 _aSelf-organizing maps
650 1 0 _aElectronic commerce
650 1 0 _aWeb sites
_xDesign
700 1 _aSadananda, Ramakoti,
_eChairperson
700 1 _aBatanov, Dentcho N.,
_eExamination Committee
700 1 _aTripathi, Nitin Kumar,
_eExamination Committee
810 2 _aAsian Institute of Technology.
_tThesis ;
_vno. IM-01-08
856 _3Full-Text
_uhttp://203.159.5.9/ait-thesis/detail.php?q=B08569
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