000			02142nas a2200313 a 4500
005			20260818175152.0
008			230810s2022 th uu m rtt 0| a1eng d
035			_a.b12410883
099		9	_aAIT Intern Proj. no.SM-20-
100	0		_aWongsakarn Inthapibool
245	1	0	_aPunica boardgame market research
260			_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2020
300			_a10 leaves : _bill.
490	1		_aIntern Project; _vno. SM-20-
500			_aAn Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Business Administration
502			_aIntern Project (M.B.A.) - Asian Institute of Technology, 2020
520			_aPunica publish has been in comic business for more than a decade. As Punica is owning various quality contents, the CEO wants to diversify the product. With CEO passion to boardgame, Punica is aiming to make boardgames from its own content. At the time, boardgame market has been growing rapidly which is a good sign. This intern project aims to gain customer insight from boardgame consumer in Thailand in different target group. The main data collection is qualitative interview with target group supported by outsourced data from existing boardgame developer in the market. The result shows some useful insight that could answer some questions such as 2Which group of customers are price sensitive3 and 2What boardgame features should be avoid for certain customer group3. At the end, the author provides a couple of advices to generate revenue in the future.
650		0	_aBoard games _xMarketing
700	1		_aLevermore, Roger, _eChairperson
700	1		_aBadir, Yuosre F. M., _eExamination Committee
700	1		_aRansom, Lakeesha K., _eExamination committee
710	2		_aHis Majesty the King{u2019}s scholarship (Thailand), _eScholarship Donor
810	2		_aAsian Institute of Technology. _tIntern Project; _vno. SM-20-
856	4	0	_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B19755
907			_a.b12410883 _bmnait _cm
902			_a250421
998			_b0 _c230810 _dm _ea _fm _g0
999			_c96280 _d96280