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008			090123s2007 th uu|m rtt 0| a1eng d
035			_a.b12046772
099		9	_aAIT RSPR no.SM-07-75
100	0		_aSok Lang
245	1	0	_aAttitudes and behavior of major stakeholders : _bthe case of Ta Prohm Temple, Angkor Region, Cambodia
260			_aPathum Thani, Thailand : _bAsian Institute of Technology, _c2007
300			_a95 p. : _bill.
490	1		_aResearch studies project report ; _vno. SM-07-75
500			_aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in International Public Management
502			_aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2007
520			_aTourism industry is the second-greatest source of hard currency after the textile industry in Cambodia. In 1993, after Angkor was added to UNESCO's World Heritage List, only 7,650 visitors ventured to the site. In 2006, almost 900,000 tickets were sold, and 3 million visitors are expected in 2010. Ta Prohm temple is the second target after Angkor Wat temple in Angkor region. Over capacity of tourists at the temple causes traffic jam and produces bad effect on the temple. The author did a non-representative survey among tourists and travel agencies and in-depth interviews with authorities and consultants focusing on their behavior and attitudes toward the quality, stress, impacts and responses towards Ta Prohm temple. Archaeological Survey of India (ASI) is working on the restoration and facilitation of tourists' flow while APSARA is studying new alternatives to disperse tourists to reduce 'stress' on the site. Tourists and travel agencies are aware of the danger and agree to follow the guidelines, if any so as to preserve the temple for future generation. Base on the findings, reinforcing the exiting regulation and introducing informational and soft law policy instruments should be enough and in accordance with the country's needs of revenue from tourism.
610	2	0	_aTa Prohm Temple
650		0	_aTourism _zCambodia
700	1		_aZimmerman, Willi, _eChairperson
700	1		_aDimmitt, Nicholas J., _eExamination Committee
700	0		_aDonyaprueth Krairit, _eExamination Committee
710	2		_aFrench Government, _eScholarship Donor
710	2		_aAIT Fellowship, _eScholarship Donor
810	2		_aAsian Institute of Technology. _tResearch studies project report ; _vno. SM-07-75
856			_3Full-Text _uhttp://203.159.5.9/ait-thesis/detail.php?q=B10516
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902			_a240403
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