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The 22 immutable laws of branding : how to build a product or service into a world-class brand /

Ries, Al

The 22 immutable laws of branding : how to build a product or service into a world-class brand / Twenty-two immutable laws of branding and Laura Ries - New York : HarperBusiness, 1998 - 182 p.

ISBN: 0887309372

Subjects--Topical Terms:
Brand name products--Management

LC Class. No.: HD69 B7 / R537

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The 22 immutable laws of branding : how to build a product or service into a world-class brand /

AIT

Asian Institute of Technology Library