AI SearchThe 22 immutable laws of branding : (Record no. 214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00938nam|a2200265 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817161155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020723s1998 us a r 0001|0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0887309372 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b1185070x |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 B7 |
| Item number | R537 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 14 - TITLE STATEMENT | |
| Title | The 22 immutable laws of branding : |
| Remainder of title | how to build a product or service into a world-class brand / |
| Statement of responsibility, etc. | ... and Laura Ries |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Twenty-two immutable laws of branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | HarperBusiness, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 182 p. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1185070x |
| b | mngc |
| c | u |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 130823 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 020723 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mngc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 14-General Book |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050002155579 |
| CREATED | CREATED : 2002-07-23 |
| RECORD Id | RECORD # : i12292382 |
| LPATRON | LPATRON : 1020180 |
| LCHKIN | LCHKIN : 2009-03-09 |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 9 |
| -- | TOT RENEW : 4 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | General Collection | 17/08/2026 | 17.50 | HD69 B7 R537 | 30050002155579 | 17/08/2026 | 1 | 17/08/2026 | 14-General Book |