AI SearchCultivating PTT digital interactive experience by data mining
Millibhu Ratanaprathum
Cultivating PTT digital interactive experience by data mining - Pathum Thani : Asian Institute of Technology, 2013 - 27 leaves : ill., charts + 1 online resource - Caps. Proj. ; no. ICT-13-02 . - Asian Institute of Technology. Caps. Proj. ; no. ICT-13-02 .
A Project submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Engineering in Information & Communication Technology, School of Engineering and Technology
Capstone Project (B.Sc.)-Asian Institute of Technology, 2013
With an energy declination situation while competition still exists, PTT is trying to improve their digital marketing strategy to attract more customers. Therefore, PTT is focusing on introducing digital interactive experiences. By doing that PTT decided to use the knowledge of Data Mining to accomplish their target. The objective of this Capstone project is to segmentation the group of PTT customer into two groups, which are smartphone user and regular cell phone user. And analyze their technology usage for further use of marketing strategy. The methodology for segmentation customer is Decision tree. For analyze their technology usage is association analysis.
Data mining
Smartphones
Cell phones
Telemarketing
Cultivating PTT digital interactive experience by data mining - Pathum Thani : Asian Institute of Technology, 2013 - 27 leaves : ill., charts + 1 online resource - Caps. Proj. ; no. ICT-13-02 . - Asian Institute of Technology. Caps. Proj. ; no. ICT-13-02 .
A Project submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Engineering in Information & Communication Technology, School of Engineering and Technology
Capstone Project (B.Sc.)-Asian Institute of Technology, 2013
With an energy declination situation while competition still exists, PTT is trying to improve their digital marketing strategy to attract more customers. Therefore, PTT is focusing on introducing digital interactive experiences. By doing that PTT decided to use the knowledge of Data Mining to accomplish their target. The objective of this Capstone project is to segmentation the group of PTT customer into two groups, which are smartphone user and regular cell phone user. And analyze their technology usage for further use of marketing strategy. The methodology for segmentation customer is Decision tree. For analyze their technology usage is association analysis.
Data mining
Smartphones
Cell phones
Telemarketing