AI SearchCultivating PTT digital interactive experience by data mining (Record no. 24881)
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| fixed length control field | 02732nas a2200433 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818085557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140620s2013 th ad ||| |000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12134910 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Caps. Proj. no.ICT-13-02 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Millibhu Ratanaprathum |
| 245 10 - TITLE STATEMENT | |
| Title | Cultivating PTT digital interactive experience by data mining |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 27 leaves : |
| Other physical details | ill., charts + |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Caps. Proj. ; |
| Volume/sequential designation | no. ICT-13-02 |
| 500 ## - GENERAL NOTE | |
| General note | A Project submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Engineering in Information & Communication Technology, School of Engineering and Technology |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | With an energy declination situation while competition still exists, PTT is trying to improve their digital marketing strategy to attract more customers. Therefore, PTT is focusing on introducing digital interactive experiences. By doing that PTT decided to use the knowledge of Data Mining to accomplish their target. The objective of this Capstone project is to segmentation the group of PTT customer into two groups, which are smartphone user and regular cell phone user. And analyze their technology usage for further use of marketing strategy. The methodology for segmentation customer is Decision tree. For analyze their technology usage is association analysis. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Capstone Project (B.Sc.)-Asian Institute of Technology, 2013 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Data mining |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Smartphones |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cell phones |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sumantha Guha, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raphael Duboz, |
| Relator term | Examination committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Caps. Proj. ; |
| Volume/sequential designation | no. ICT-13-02 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B11958">http://203.159.5.9/ait-thesis/detail.php?q=B11958</a> |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 140620 |
| First date, FD (RLIN) | m |
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| 962 ## - | |
| -- | 000:001:PDF:b1213491:001628:0:0:0:0:0:0 |
| -- | Abstract--AIT Caps. Proj. no.ICT-13-02 |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| Koha item type | 20-AIT Publication |
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| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120570733 |
| CREATED | CREATED : 2014-06-23 |
| RECORD Id | RECORD # : i12815081 |
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| Barcode | Barcode : 30050120406953 |
| CREATED | CREATED : 2017-03-15 |
| RECORD Id | RECORD # : i13070691 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Caps. Proj. no.ICT-13-02 | 30050120570733 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Caps. Proj. no.ICT-13-02 | 30050120570725 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | 50.00 | AIT Caps. Proj. no.ICT-13-02 | 30050120406953 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |