AI SearchAnalysis of consumer preference for locally produced rice in Jakarta Province, Indonesia
Wahyudi, Apri
Analysis of consumer preference for locally produced rice in Jakarta Province, Indonesia - Pathum Thani, Thailand : Asian Institute of Technology, 2018 - 54 (7) leaves : ill. +1 online resource - Thesis ; no. AB-18-01 . - Asian Institute of Technology. Thesis ; no. AB-18-01 .
A thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management
Thesis (M. Am.) - Asian Institute of Technology, 2018
Consumer preferences may refer to likes, preferences or something that consumers prefer. Understanding consumer preferences for locally-produced products (rice) is important because it will influence appropriate marketing strategies in the agri-food sector. This study described the variety of locally-produced rice, analyzed the factors influencing consumer preference and consumers frequency of purchases of locally-produced rice in Jakarta Province in Indonesia. Binary Logit and Poisson regressions were used to analyze the factors influencing consumer preference and frequency of purchases of locally-produced rice, respectively. The empirical results of the Binary Logit regression revealed that price had significant positive influence on consumer preferences to buy locally-produced rice. The empirical results of the Poisson regression revealed that socio-economic characteristics of the consumers (gender, age, occupation, education, and income), product (label and color), price and promotion significantly influenced the consumers frequency to purchase locally-produced rice. The policy recommendations are presented.
Rice--Indonesia--Jakarta
Consumers' preferences--Indonesia--Jakarta
Analysis of consumer preference for locally produced rice in Jakarta Province, Indonesia - Pathum Thani, Thailand : Asian Institute of Technology, 2018 - 54 (7) leaves : ill. +1 online resource - Thesis ; no. AB-18-01 . - Asian Institute of Technology. Thesis ; no. AB-18-01 .
A thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management
Thesis (M. Am.) - Asian Institute of Technology, 2018
Consumer preferences may refer to likes, preferences or something that consumers prefer. Understanding consumer preferences for locally-produced products (rice) is important because it will influence appropriate marketing strategies in the agri-food sector. This study described the variety of locally-produced rice, analyzed the factors influencing consumer preference and consumers frequency of purchases of locally-produced rice in Jakarta Province in Indonesia. Binary Logit and Poisson regressions were used to analyze the factors influencing consumer preference and frequency of purchases of locally-produced rice, respectively. The empirical results of the Binary Logit regression revealed that price had significant positive influence on consumer preferences to buy locally-produced rice. The empirical results of the Poisson regression revealed that socio-economic characteristics of the consumers (gender, age, occupation, education, and income), product (label and color), price and promotion significantly influenced the consumers frequency to purchase locally-produced rice. The policy recommendations are presented.
Rice--Indonesia--Jakarta
Consumers' preferences--Indonesia--Jakarta