AI SearchImpact of a prospective innovation on the technological substitution process
Haider, Syed Waqar
Impact of a prospective innovation on the technological substitution process - Bangkok : Asian Institute of Technology, 1976 - 66 p. - Thesis ; no. 1157 . - Asian Institute of Technology. Thesis ; no. 1157 .
A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand
Thesis (M.Eng.) - Asian Institute of Technology, 1976
This study deal s with evaluating the impact of a prospective innovation on the technological substitution process between two products already in the market. Primarily , this research takes into account the technology-based consumer goods which are of durable nature. Seven factors of consumer behaviour are considered and a System Dynamics model constructed on the basis of the cause- effect relationships . These factors are: Price, Physical Appearance/Packaging/Display, Emotional, Technological, Economic motives of the buyers, Promotion and the Brand Loyalty towards the new product. Sensitivity analysis is also carried out to identify those factors which have a major impact upon the substitution rate . On the bas is of this study, it is found that the price of the new product and the brand loyal ty towards t he prospective innovation cause a retardation in the substitution process while the other five factors have little impact. The results obtained from this dynamic modeling were compared with the historical data and a close agreement was observed.
Technological innovations
Substitute products
Marketing research
Impact of a prospective innovation on the technological substitution process - Bangkok : Asian Institute of Technology, 1976 - 66 p. - Thesis ; no. 1157 . - Asian Institute of Technology. Thesis ; no. 1157 .
A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand
Thesis (M.Eng.) - Asian Institute of Technology, 1976
This study deal s with evaluating the impact of a prospective innovation on the technological substitution process between two products already in the market. Primarily , this research takes into account the technology-based consumer goods which are of durable nature. Seven factors of consumer behaviour are considered and a System Dynamics model constructed on the basis of the cause- effect relationships . These factors are: Price, Physical Appearance/Packaging/Display, Emotional, Technological, Economic motives of the buyers, Promotion and the Brand Loyalty towards the new product. Sensitivity analysis is also carried out to identify those factors which have a major impact upon the substitution rate . On the bas is of this study, it is found that the price of the new product and the brand loyal ty towards t he prospective innovation cause a retardation in the substitution process while the other five factors have little impact. The results obtained from this dynamic modeling were compared with the historical data and a close agreement was observed.
Technological innovations
Substitute products
Marketing research