Impact of a prospective innovation on the technological substitution process (Record no. 57904)

MARC details
000 -LEADER
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260818134313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170398 th eng
035 ## - SYSTEM CONTROL NUMBER
System control number .b10347847
099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT Thesis no. 1157
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Haider, Syed Waqar
245 10 - TITLE STATEMENT
Title Impact of a prospective innovation on the technological substitution process
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bangkok :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 1976
300 ## - PHYSICAL DESCRIPTION
Extent 66 p.
490 1# - SERIES STATEMENT
Series statement Thesis ;
Volume/sequential designation no. 1157
500 ## - GENERAL NOTE
General note A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M.Eng.) - Asian Institute of Technology, 1976
520 ## - SUMMARY, ETC.
Summary, etc. This study deal s with evaluating the impact of a prospective innovation on the technological substitution process between two products already in the market. Primarily , this research takes into account the technology-based consumer goods which are of durable nature. Seven factors of consumer behaviour are considered and a System Dynamics model constructed on the basis of the cause- effect relationships . These factors are: Price, Physical Appearance/Packaging/Display, Emotional, Technological, Economic motives of the buyers, Promotion and the Brand Loyalty towards the new product. Sensitivity analysis is also carried out to identify those factors which have a major impact upon the substitution rate . On the bas is of this study, it is found that the price of the new product and the brand loyal ty towards t he prospective innovation cause a retardation in the substitution process while the other five factors have little impact. The results obtained from this dynamic modeling were compared with the historical data and a close agreement was observed.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological innovations
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Substitute products
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sharif, M. N.,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pakorn Adulbhan,
Relator term Examination Committee
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Techapun Raengkhum,
Relator term Examination Committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Government of Netherlands,
Relator term Scholarship Donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Thesis ;
Volume/sequential designation no. 1157
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B23925">http://203.159.5.9/ait-thesis/detail.php?q=B23925</a>
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 951012
First date, FD (RLIN) m
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 20-AIT Publication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 40-Archives
909 ## - LOCAL ITEMS USED
Barcode Barcode : 30050003022893
CREATED CREATED : 1994-05-17
RECORD Id RECORD # : i10432693
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CREATED CREATED : 1994-05-17
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Barcode Barcode : 30050160087788
CREATED CREATED : 2016-04-05
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 18/08/2026   AIT Thesis no. 1157 30050003022893 18/08/2026 1 18/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 18/08/2026   AIT Thesis no. 1157 30050003022901 18/08/2026 2 18/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 18/08/2026   AIT Thesis no. 1157 30050160087788 18/08/2026   18/08/2026 40-Archives
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