Impact of a prospective innovation on the technological substitution process (Record no. 57904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03035nam a2200433 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818134313.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170398 th eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b10347847 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no. 1157 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haider, Syed Waqar |
| 245 10 - TITLE STATEMENT | |
| Title | Impact of a prospective innovation on the technological substitution process |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1976 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 66 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. 1157 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering of the Asian Institute of Technology, Bangkok, Thailand |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Eng.) - Asian Institute of Technology, 1976 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study deal s with evaluating the impact of a prospective innovation on the technological substitution process between two products already in the market. Primarily , this research takes into account the technology-based consumer goods which are of durable nature. Seven factors of consumer behaviour are considered and a System Dynamics model constructed on the basis of the cause- effect relationships . These factors are: Price, Physical Appearance/Packaging/Display, Emotional, Technological, Economic motives of the buyers, Promotion and the Brand Loyalty towards the new product. Sensitivity analysis is also carried out to identify those factors which have a major impact upon the substitution rate . On the bas is of this study, it is found that the price of the new product and the brand loyal ty towards t he prospective innovation cause a retardation in the substitution process while the other five factors have little impact. The results obtained from this dynamic modeling were compared with the historical data and a close agreement was observed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Technological innovations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Substitute products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharif, M. N., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pakorn Adulbhan, |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Techapun Raengkhum, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Government of Netherlands, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. 1157 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B23925">http://203.159.5.9/ait-thesis/detail.php?q=B23925</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10347847 |
| b | mnait |
| c | x |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 260410 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 2 |
| Cataloger's initials, CIN (RLIN) | 951012 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | x |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050003022893 |
| CREATED | CREATED : 1994-05-17 |
| RECORD Id | RECORD # : i10432693 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050003022901 |
| CREATED | CREATED : 1994-05-17 |
| RECORD Id | RECORD # : i1043270x |
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| Barcode | Barcode : 30050160087788 |
| CREATED | CREATED : 2016-04-05 |
| RECORD Id | RECORD # : i12971352 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no. 1157 | 30050003022893 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no. 1157 | 30050003022901 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no. 1157 | 30050160087788 | 18/08/2026 | 18/08/2026 | 40-Archives |

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