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M-powering marketing in a mobile world [electronic resource] /

Banerjee, Syagnik

M-powering marketing in a mobile world [electronic resource] / Syagnik Banerjee, Ruby Roy Dholakia and Nikhilesh Dholakia - New York : Business Expert Press, 2017 - 1 online resource (147 pages) : ill.

Donated by Mr.Pote Narittakul Lee

ISBN: 9781631570049

Subjects--Topical Terms:
Big data
Internet marketing
Mobile commerce

LC Class. No.: HF5548.34 / B36 2017eb

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M-powering marketing in a mobile world [electronic resource] /

AIT

Asian Institute of Technology Library