AI SearchM-powering marketing in a mobile world (Record no. 70911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01158nam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818153816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241209s2017 nyua s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781631570049 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12441120 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5548.34 |
| Item number | B36 2017eb |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Banerjee, Syagnik |
| 245 10 - TITLE STATEMENT | |
| Title | M-powering marketing in a mobile world |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | Syagnik Banerjee, Ruby Roy Dholakia and Nikhilesh Dholakia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Business Expert Press, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (147 pages) : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Donated by Mr.Pote Narittakul Lee |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Big data |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mobile commerce |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dholakia, Nikhilesh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dholakia, Ruby Roy |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Download : eBook |
| Uniform Resource Identifier | <a href="https://portal.igpublish.com/iglibrary/search/BEPB0000657.html">https://portal.igpublish.com/iglibrary/search/BEPB0000657.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12441120 |
| b | web |
| c | t |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 241209 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 241209 |
| First date, FD (RLIN) | e |
| -- | h |
| -- | t |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | web |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 15-e-Book |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2024-09-12 |
| RECORD Id | RECORD # : i13523582 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Electronic Resource | 18/08/2026 | 17.99 | HF5548.34 B36 2017eb | 18/08/2026 | 1 | 18/08/2026 | 15-e-Book |