AI SearchApplying yield management in Vietnamese hotels : an exploratory study of Huu Nghi hotel
Duong Thi Kim Chung
Applying yield management in Vietnamese hotels : an exploratory study of Huu Nghi hotel - Bangkok : Asian Institute of Technology, 1999 - 49 leaves - Research studies project report ; no. SM-99-109 . - Asian Institute of Technology. Research studies project report ; no. SM-99-109 .
A research study submitted in partial fulfillment of the requirement for the degree of Master of Administration, School of Management
Research studies project report (M.B.A) - Asian Institute of Technology, 1999
While Vietnamese hotel companies are looking for solutions for the current stagnation, managing revenue is one area that has been paid less attention. The purpose of this study is to explore possibility of appropriately using Yield Management technique to help a domestic hotel increase revenue. Huu nghi hotel, the best hotel in Haiphong has been chosen as a case for the study. First, through a review of literature on the Yield Management and its practical implementation, benefits, conditions and limitations when the techniques are applied in the hotel industry are highlighted. Second, through a problem solving approach involving: (1) understanding the context in which the hotel is operated, goals and constraints (2) investigating of practices relevant to managing and improving revenue in the hotel (3) analyzing the hotel's demand, difficulties in the operating process are pointed out. Finally, a more appropriate segmentation scheme and a pricing proposal are given to help the hotel overcome the difficulties in boosting its revenue.
Revenue management--Vietnam
Applying yield management in Vietnamese hotels : an exploratory study of Huu Nghi hotel - Bangkok : Asian Institute of Technology, 1999 - 49 leaves - Research studies project report ; no. SM-99-109 . - Asian Institute of Technology. Research studies project report ; no. SM-99-109 .
A research study submitted in partial fulfillment of the requirement for the degree of Master of Administration, School of Management
Research studies project report (M.B.A) - Asian Institute of Technology, 1999
While Vietnamese hotel companies are looking for solutions for the current stagnation, managing revenue is one area that has been paid less attention. The purpose of this study is to explore possibility of appropriately using Yield Management technique to help a domestic hotel increase revenue. Huu nghi hotel, the best hotel in Haiphong has been chosen as a case for the study. First, through a review of literature on the Yield Management and its practical implementation, benefits, conditions and limitations when the techniques are applied in the hotel industry are highlighted. Second, through a problem solving approach involving: (1) understanding the context in which the hotel is operated, goals and constraints (2) investigating of practices relevant to managing and improving revenue in the hotel (3) analyzing the hotel's demand, difficulties in the operating process are pointed out. Finally, a more appropriate segmentation scheme and a pricing proposal are given to help the hotel overcome the difficulties in boosting its revenue.
Revenue management--Vietnam