Applying yield management in Vietnamese hotels : (Record no. 7366)

MARC details
000 -LEADER
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260817163107.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210100s1999 th uu m rtt 00| a1eng d
035 ## - SYSTEM CONTROL NUMBER
System control number .b11773418
099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT RSPR no. SM-99-109
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Duong Thi Kim Chung
245 10 - TITLE STATEMENT
Title Applying yield management in Vietnamese hotels :
Remainder of title an exploratory study of Huu Nghi hotel
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bangkok :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 49 leaves
490 1# - SERIES STATEMENT
Series statement Research studies project report ;
Volume/sequential designation no. SM-99-109
500 ## - GENERAL NOTE
General note A research study submitted in partial fulfillment of the requirement for the degree of Master of Administration, School of Management
502 ## - DISSERTATION NOTE
Dissertation note Research studies project report (M.B.A) - Asian Institute of Technology, 1999
520 ## - SUMMARY, ETC.
Summary, etc. While Vietnamese hotel companies are looking for solutions for the current stagnation, managing revenue is one area that has been paid less attention. The purpose of this study is to explore possibility of appropriately using Yield Management technique to help a domestic hotel increase revenue. Huu nghi hotel, the best hotel in Haiphong has been chosen as a case for the study. First, through a review of literature on the Yield Management and its practical implementation, benefits, conditions and limitations when the techniques are applied in the hotel industry are highlighted. Second, through a problem solving approach involving: (1) understanding the context in which the hotel is operated, goals and constraints (2) investigating of practices relevant to managing and improving revenue in the hotel (3) analyzing the hotel's demand, difficulties in the operating process are pointed out. Finally, a more appropriate segmentation scheme and a pricing proposal are given to help the hotel overcome the difficulties in boosting its revenue.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Revenue management
Geographic subdivision Vietnam
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Do, Ba Khang,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tang, John C.S.,
Relator term Examination Committee
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stoessel, Hans,
Relator term Examination committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element The Government of Switzerland,
Relator term Scholarship donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Research studies project report ;
Volume/sequential designation no. SM-99-109
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B12144">http://203.159.5.9/ait-thesis/detail.php?q=B12144</a>
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Cataloger's initials, CIN (RLIN) 000121
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Koha item type 20-AIT Publication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 40-Archives
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Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026 50.00   AIT RSPR no. SM-99-109 30050120679849 17/08/2026 1 17/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026 50.00   AIT RSPR no. SM-99-109 30050120679856 17/08/2026 2 17/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026     AIT RSPR no. SM-99-109 30050160086046 17/08/2026   17/08/2026 40-Archives
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026     AIT RSPR no. SM-99-109 30050120988836 17/08/2026 3 17/08/2026 20-AIT Publication
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