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4-D branding : cracking the corporate code of the network economy /

Gad, Thomas

4-D branding : cracking the corporate code of the network economy / with a foreword by Richard Branson - London : Financial Times/Prentice Hall, 2001 - 183 p.

ISBN: 0273653687

Subjects--Topical Terms:
Trademarks
Corporate image--Design
Brand name products--Marketing
Industrial design coordination

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4-D branding : cracking the corporate code of the network economy /

AIT

Asian Institute of Technology Library