AI Search4-D branding : (Record no. 80)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00975nam|a2200277 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817161135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020723s2001 enka r 0000|0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273653687 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11850735 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD69 B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | G33 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gad, Thomas |
| 245 10 - TITLE STATEMENT | |
| Title | 4-D branding : |
| Remainder of title | cracking the corporate code of the network economy / |
| Statement of responsibility, etc. | ... ; with a foreword by Richard Branson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Financial Times/Prentice Hall, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 183 p. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Trademarks |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate image |
| General subdivision | Design |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Marketing |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial design coordination |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11850735 |
| b | mngc |
| c | u |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 130823 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 020723 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mngc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 14-General Book |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050002155553 |
| CREATED | CREATED : 2002-07-23 |
| RECORD Id | RECORD # : i12292400 |
| LPATRON | LPATRON : 1012654 |
| LCHKIN | LCHKIN : 2008-04-28 |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 5 |
| -- | TOT RENEW : 1 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | General Collection | 17/08/2026 | 18.90 | HD69 B7 G33 | 30050002155553 | 17/08/2026 | 1 | 17/08/2026 | 14-General Book |