AI SearchStrategies of retail business in response to the economic crisis : | case study of the Central Group (Record no. 113192)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150998s1998 th r 0000|0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11724699 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-98-55 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ornanong Chaicharoen |
| 245 10 - TITLE STATEMENT | |
| Title | Strategies of retail business in response to the economic crisis : |
| -- | case study of the Central Group |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 125 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-98-55 |
| 500 ## - GENERAL NOTE | |
| General note | A research report submitted in partial fulfillment for the degree of Master Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1998 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As a result of the bursting of the "economic bubble" in mid 1997, most businesses and the general population were confronted with decreasing liquidity. This had a significant impact on the Thai retailing industry. This research took Central Department Store (Central) as a case study to analyze and aimed to develop competitive strategies for it in the context of the change in its environment. It starts with an exhaustive review of literature and the framework of analyzing the industry and competitiveness. Subsequently, an external and internal analysis is carried out to identify the opportunities and threats, as well as the strengths and weaknesses of Central given the market situation in which it is operating. Based on the results of the analysis, a range of alternatives for competitive strategies are developed and recommended to the company. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retail trade |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Financial crises |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buchel, Bettina, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tang, John C.S., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Becther, Clemens, |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Partial Scholarship, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-98-55 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B13037">http://203.159.5.9/ait-thesis/detail.php?q=B13037</a> |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 980915 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
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| Koha item type | 22-AIT Thesis (Replacement) |
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| Koha item type | 40-Archives |
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| Koha item type | 14-General Book |
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| Barcode | Barcode : 30050120924906 |
| CREATED | CREATED : 1998-09-15 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-98-55 | 30050120924906 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-98-55 | 30050120619423 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-98-55 | 30050160090188 | 18/08/2026 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-98-55 | 30050120903876 | 18/08/2026 | 2 | 18/08/2026 | 14-General Book |