AI SearchStrategies of retail business in response to the economic crisis : case study of the Central Group
Call Number: AIT RSPR no. SM-98-55 Material type:
TextSeries: Asian Institute of Technology. Research studies project report ; no. SM-98-55Publication details: Bangkok : Asian Institute of Technology, 1998Description: 125 pSubject(s): Online resources: Dissertation note: Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1998 Summary: As a result of the bursting of the "economic bubble" in mid 1997, most businesses and the general population were confronted with decreasing liquidity. This had a significant impact on the Thai retailing industry. This research took Central Department Store (Central) as a case study to analyze and aimed to develop competitive strategies for it in the context of the change in its environment. It starts with an exhaustive review of literature and the framework of analyzing the industry and competitiveness. Subsequently, an external and internal analysis is carried out to identify the opportunities and threats, as well as the strengths and weaknesses of Central given the market situation in which it is operating. Based on the results of the analysis, a range of alternatives for competitive strategies are developed and recommended to the company.
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| 14-General Book | Asian Institute of Technology Library AIT Publications | AIT RSPR no. SM-98-55 (Browse shelf(Opens below)) | 2 | Available | 30050120903876 |
A research report submitted in partial fulfillment for the degree of Master Business Administration, School of Management
Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1998
As a result of the bursting of the "economic bubble" in mid 1997, most businesses and the general population were confronted with decreasing liquidity. This had a significant impact on the Thai retailing industry. This research took Central Department Store (Central) as a case study to analyze and aimed to develop competitive strategies for it in the context of the change in its environment. It starts with an exhaustive review of literature and the framework of analyzing the industry and competitiveness. Subsequently, an external and internal analysis is carried out to identify the opportunities and threats, as well as the strengths and weaknesses of Central given the market situation in which it is operating. Based on the results of the analysis, a range of alternatives for competitive strategies are developed and recommended to the company.
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