AI SearchImproving the marketing strategy of mobile phone service : (Record no. 58954)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818134644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030711s2002 th u m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11889445 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-02-59 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sirisavan Phathaphone |
| 245 10 - TITLE STATEMENT | |
| Title | Improving the marketing strategy of mobile phone service : |
| Remainder of title | a case study of LAO Telecom Company (LTC) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 95 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-02-59 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2002 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | I wish to express my deep gratitude to Dr. Arne Deussen, my advisor and chairperson of research committee, for his valuable guidance, comments and encouragement throughout the course of this research study. His supports and understanding made this study a rewarding experience to me. I am also highly indebted to Prof. Frarn,;ois Joel Broustail and Dr. Sununta Siengthai, who have served as committee members and have provided comments on my research since the beginning of the research. Sincere thanks are due to Mr. Houmphanh Intharath, General Director of Lao Telecommunications (LTC), who allowed me to access the information needed for my research study. I would also express this sincere gratitude to Mr. Boumma Phimmatha, Marketing manager of LTC who was responsible for me during my collection data in · marketing depa1iment. Special thanks again to the French Government, to Prof. Fran9ois Joel Broustail, Director of bilingual program in AlT, a coordinator of France Government who gave me an excellent opportunity and scholarship to study MBA at AIT, without him, my dream of MBA may not be true. Many thanks to my parents, my brothers, family members, and my friends in AlT and in my country for their tremendous sacrifices, enduring encouragement and push which lead me to this stage of life. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mobile communication systems |
| General subdivision | Marketing |
| Geographic subdivision | Laos |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cellular telephone services industry |
| General subdivision | Marketing |
| Geographic subdivision | Laos |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deussen, Arne, |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broustai, Joel Francois, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | French Government, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-02-59 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B07952">http://203.159.5.9/ait-thesis/detail.php?q=B07952</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11889445 |
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| a | 240701 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 030711 |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120924559 |
| CREATED | CREATED : 2003-11-07 |
| RECORD Id | RECORD # : i12340601 |
| LPATRON | LPATRON : 1020423 |
| LCHKIN | LCHKIN : 2009-11-16 |
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| Barcode | Barcode : 30050120606925 |
| CREATED | CREATED : 2012-02-11 |
| RECORD Id | RECORD # : i12713120 |
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| Barcode | Barcode : 30050160079967 |
| CREATED | CREATED : 2016-05-19 |
| RECORD Id | RECORD # : i12983792 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-02-59 | 30050120924559 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-02-59 | 30050120606925 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-02-59 | 30050160079967 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |