Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2002

A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management

I wish to express my deep gratitude to Dr. Arne Deussen, my advisor and chairperson of research committee, for his valuable guidance, comments and encouragement throughout the course of this research study. His supports and understanding made this study a rewarding experience to me. I am also highly indebted to Prof. Frarn,;ois Joel Broustail and Dr. Sununta Siengthai, who have served as committee members and have provided comments on my research since the beginning of the research. Sincere thanks are due to Mr. Houmphanh Intharath, General Director of Lao Telecommunications (LTC), who allowed me to access the information needed for my research study. I would also express this sincere gratitude to Mr. Boumma Phimmatha, Marketing manager of LTC who was responsible for me during my collection data in · marketing depa1iment. Special thanks again to the French Government, to Prof. Fran9ois Joel Broustail, Director of bilingual program in AlT, a coordinator of France Government who gave me an excellent opportunity and scholarship to study MBA at AIT, without him, my dream of MBA may not be true. Many thanks to my parents, my brothers, family members, and my friends in AlT and in my country for their tremendous sacrifices, enduring encouragement and push which lead me to this stage of life.