A new platform of customer relationship management (CRM) for Bangkok smile dental group (Record no. 80899)

MARC details
000 -LEADER
fixed length control field 01989nas a2200337 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260818170000.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230810s2022 th uu m rtt 0| a1eng d
035 ## - SYSTEM CONTROL NUMBER
System control number .b12410731
099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT Intern Proj. no.SM-20-
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Thalittiphan Deecharearnrungrueng
245 12 - TITLE STATEMENT
Title A new platform of customer relationship management (CRM) for Bangkok smile dental group
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pathum Thani, Thailand :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 33 leaves :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement Intern Project;
Volume/sequential designation no. SM-20-
500 ## - GENERAL NOTE
General note An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration
502 ## - DISSERTATION NOTE
Dissertation note Intern Project (M.B.A.) - Asian Institute of Technology, 2020
520 ## - SUMMARY, ETC.
Summary, etc. This study states the result of intern project that has a main objective to apply knowledges of master business administration (MBA) into real business environment. One Thai Small-Medium Entities (SMEs), Bangkok Smile Dental Group Company 2BSDG3, was chosen. The project will have results basing on BSDG{u2019}s real information, business and environment. However, the intern project would have a specific scope in area of customer relationship management (CRM) and potential recommendations for short-term and long-term improvement would be provided.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business
Geographic subdivision Thailand
-- Bangkok
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levermore, Roger,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Badir, Yuosre F. M.,
Relator term Examination Committee
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ransom, Lakeesha K.,
Relator term Examination committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Royal Thai Government,
Relator term Scholarship Donor
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology Fellowships,
Relator term Scholarship Donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Intern Project;
Volume/sequential designation no. SM-20-
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19751">http://203.159.5.9/ait-thesis/detail.php?q=B19751</a>
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b12410731
b mnait
c m
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 250421
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 230810
First date, FD (RLIN) m
-- a
-- m
-- 2

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