A new platform of customer relationship management (CRM) for Bangkok smile dental group

By: Call Number: AIT Intern Proj. no.SM-20- Contributor(s): Material type: SeriesSeries: Asian Institute of Technology. Intern Project ; no. SM-20-Publication details: Pathum Thani, Thailand : Asian Institute of Technology, 2020Description: 33 leaves : illSubject(s): Online resources: Dissertation note: Intern Project (M.B.A.) - Asian Institute of Technology, 2020 Summary: This study states the result of intern project that has a main objective to apply knowledges of master business administration (MBA) into real business environment. One Thai Small-Medium Entities (SMEs), Bangkok Smile Dental Group Company 2BSDG3, was chosen. The project will have results basing on BSDG{u2019}s real information, business and environment. However, the intern project would have a specific scope in area of customer relationship management (CRM) and potential recommendations for short-term and long-term improvement would be provided.
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An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration

Intern Project (M.B.A.) - Asian Institute of Technology, 2020

This study states the result of intern project that has a main objective to apply knowledges of master business administration (MBA) into real business environment. One Thai Small-Medium Entities (SMEs), Bangkok Smile Dental Group Company 2BSDG3, was chosen. The project will have results basing on BSDG{u2019}s real information, business and environment. However, the intern project would have a specific scope in area of customer relationship management (CRM) and potential recommendations for short-term and long-term improvement would be provided.

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