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Understanding consumer decision making : the means-end approach to marketing and advertising strategy /

Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds and Jerry C. Olson - Mahwah, N.J. : Lawrence Erlbaum Associate, 2001 - 447 p.

ISBN: 0805817301

Subjects--Topical Terms:
Consumer behavior
Marketing--Management

LC Class. No.: HF5415.32 / U53

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Understanding consumer decision making : the means-end approach to marketing and advertising strategy /

AIT

Asian Institute of Technology Library