AI SearchUnderstanding consumer decision making : (Record no. 124113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01005cam|a2200265 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260819085456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090302s2001 us a r 001|0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0805817301 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11836374 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | U53 |
| 245 00 - TITLE STATEMENT | |
| Title | Understanding consumer decision making : |
| Remainder of title | the means-end approach to marketing and advertising strategy / |
| Statement of responsibility, etc. | edited by Thomas J. Reynolds and Jerry C. Olson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mahwah, N.J. : |
| Name of publisher, distributor, etc. | Lawrence Erlbaum Associate, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 447 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reynolds, Thomas John, |
| Dates associated with a name | 1947- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry Corrie, |
| Dates associated with a name | 1944- |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11836374 |
| b | mngc |
| c | u |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 190925 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 020418 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mngc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 14-General Book |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050004134572 |
| CREATED | CREATED : 2002-04-18 |
| RECORD Id | RECORD # : i12278981 |
| LPATRON | LPATRON : 1028221 |
| LCHKIN | LCHKIN : 2018-08-20 |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 4 |
| -- | TOT CHKOUT : 12 |
| -- | TOT RENEW : 5 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | General Collection | 19/08/2026 | 94.95 | HF5415.32 U53 | 30050004134572 | 19/08/2026 | 1 | 19/08/2026 | 14-General Book |