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Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system /

Johnson, Michael D.

Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system / Michael D. Johnson and Anders Gustafsson - San Francisco: Jossey-Bass, 2000 - 214 p. : ill. - The University of Michigan Business School management series . - University of Michigan Business School management series .

ISBN: 9780787953102

Subjects--Topical Terms:
Consumer satisfaction
Customer loyalty
Customer relations

LC Class. No.: HF5415.335 / J64

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Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system /

AIT

Asian Institute of Technology Library