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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly

Scott, David Meerman

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly - Hoboken, N.J. : John Wiley, 2007 - 287 p.

ISBN: 9780470379288

Subjects--Topical Terms:
Internet marketing
Public relations

LC Class. No.: HF5415.1265 / S393

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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly

AIT

Asian Institute of Technology Library