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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly

By:

Scott, David Meerman

Material type:

TextPublication details: Hoboken, N.J. : John Wiley, 2007Description: 287 pISBN:

9780470379288

Subject(s):

LOC classification:

HF5415.1265 S393

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