AI SearchThe new rules of marketing and PR : (Record no. 80945)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689nam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818170007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090620s2007 us r 001|0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470379288 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12055244 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | S393 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman |
| 245 14 - TITLE STATEMENT | |
| Title | The new rules of marketing and PR : |
| Remainder of title | how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 287 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12055244 |
| b | mngc |
| c | n |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 200516 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 090620 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | n |
| -- | 4 |
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